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Sunday, December 10, 2023

The Launch: July’s Hottest Fashion Drops

All the latest and greatest fashion news, launches, and collaborations at your fingertips.

“Summertime, and the livin’s easy.” The fashion set is taking Sublime’s iconic lyrics to heart this season with fun, vacation-ready launches from all over, including, of course, the Hamptons. And just like every month, we’re rounding up everything and anything you may need to know about, from store openings to the buzziest of the buzzy collaborations, so make sure to check back as July continues.

1: Skims Drops Metallic Swim Collection


Who: Skims

What: Metallic swim collection

Where: Available online at skims.com

Why: Kim Kardashian remains the ultimate shapeshifter, defying trends and logic with her business acumen and myriad of looks. Now, the jack-of-all-trades is starring as an Orange County Barbie (or Jennifer Coolidge, if you’re in the know) in a series of photos celebrating her new metallic swim collection for Skims, shot by artist Nadia Lee Cohen, known for creating bizarre yet chic characters in her photographs. Kardashian’s take on swim has already received rave reviews, and we think this drop will be no different.

2: Chanel Opens Ephemeral Boutique in East Hampton

$5,300 AT CHANEL

Who: Chanel

What: Summer pop-up boutique

Where: East Hampton, New York

Why: It’s no secret that the Hamptons is a retreat for the New York elite, and Chanel is moving out east with the pack for the summer. The brand’s boutique in East Hampton marries the beachside flavor of the East End with its unmistakable Parisian flair. Inside the classic cedar-shingled facade you’ll find pieces from the Métiers d’Art 2021-2022 collection alongside Coco Beach offerings, so you’re covered from day to night. Our pick? Chanel’s newest handbag, the CHANEL 22, which works as a beach tote just as well as an everyday carryall (you know, for your morning schlep to the Barn).

3: Max Mara Presents Resort 2023 Show in Lisbon

Who: Max Mara

What: Resort 2023 runway show

Where: Calouste Gulbenkian Museum, Lisbon, Portugal

Why: Max Mara brought its latest destination runway show to Lisbon, home to innovative and romantic ideas of art, fashion, and culture. But mainly, the brand is committed to supporting the beautiful Calouste Gulbenkian Museum by helping with renovations of its 18th-century French art galleries. The stunning Brutalist architecture and lush gardens of the museum provided the perfect backdrop for the designs, which drew inspiration from a Nikias Skapinakis painting found in revolutionary poet Natália Correia’s collection. Correia’s modern version of femininity was a huge influence throughout, seen especially in colorful and flouncy floor-length skirts. The accessories pay homage to lenços dos namorados, or “sweetheart handkerchiefs,” which Portuguese lovers used to sew for their significant others. These affectionate embroideries are reimagined as crystal brooches and prints; local artisans will also work alongside the brand to create T-shirts emblazoned with Max Mara’s take on love notes. These efforts all illustrate the overall message of the collection: vai lenço feliz. Translation: go scarf happy (and do it in style).

4: Salvatore Ferragamo Introduces Nomadic Stories Footwear Capsule


Who: Salvatore Ferragamo

What: Nomadic Stories footwear collection

Where: Available online at ferragamo.com and in Salvatore Ferragamo stores

Why: Salvatore Ferragamo knows that we’re itching to get back on the road, and the brand, as is its wont, wants to ensure that we do so in style. The latest collection of flats and sandals are expertly made in Italy with your comfort and suitcase in mind. Each pair is super flexible, ready for a day’s worth of sightseeing without worrying about blisters, and is ergonomically designed to take up as little space as possible when packing. Here’s to making room for an extra dress (or three) for your next summer getaway.

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