For many bloggers there is the burning question of how to create unique content.
In the blogging world, you will often get déjà vu because there is a lot of overlap in content between different blogs and different bloggers.
There are approximately 2 billion websites on the world wide web and there are limits to the number of topics to write about.
There is going to be similar ideas and the same topics appearing on different websites so what can you do about it?
Abandon the idea of being able to create truly unique content for every blog post and instead create unique content.
What is the difference between truly unique content and unique content?
Truly unique content is a content topic that no one else has ever written about… ever.
It is also extremely difficult thing to write truly unique content.
Not impossible but on the same level as finding a four leaf clover, needle in a haystack.
You get the point.
Unique content is covering topics in a unique way to others.
Writing on a topic that is popular with other bloggers but putting your own unique stamp on it.
In my opinion, most content you see published in the modern day, including my own, is loosely touching on plagiarism in the strictest sense.
Are you actually promoting plagiarism right now?
No. No. No. No. No. NO NOOO and another NO! Do not copy and paste another bloggers blog post.
Let’s be realistic though, by definition most bloggers in certain niches are guilty of it.
I couldn’t tell you the last time I saw a truly original piece of unique content that had no elements from another in certain niches.
Many blog posts I see are interpretations or a different take on the same topic of others and plagiarism isn’t just copying word for word.
A definition according to Merriam-Webster is to “use the words or ideas of another person as if they were your own words or ideas“
We all have exact or similar interpretations and have the same or similar advice for others based on the same ideas.
I’ve seen many posts appear after mine that are remarkably similar, making the same points in different words and using similar ideas.
Do I get pissed if other bloggers write about the same topic? No.
Do I get pissed if other bloggers copy or reword my post so that it is near identical in structure? Yes.
This is why we need to re-evaluate our own definition of unique content
We need to stop accusing others of plagiarism for writing on the same topic.
Because I could find others before you who have done what you have done.
Your content is not truly unique.
Hun, are you a little *triggered* right now?
Not right now but this has been brewing for a while. I’m not gonna lie.
Yes there is a blogger who seems to sweep up after me with the same content, can I really be mad about it?
No not really. Others have covered the same topics before and will continue to do so after.
I see people copy and pasting others posts and that is so wrong and it deserves to be called out.
But I also see people making comments about others writing about the same topics as them.
Fine to have a rant if you need to but remember you are doing the same thing.
So how do I create unique content?
You can create unique content by giving a different take on the same topics if you choose to write about the same topic that has been covered a million times from different perspectives.
Give your own opinion. Do your own research. Disagree with others.
Don’t just repeat others ideas. Do not copy others ideas.
If you find yourself coming to a similar conclusion as someone else then phrase or structure it differently.
Run your content through a unique content checker, I like to use this one.
Never publish anything because in all likelihood there will be something similar in existence on the internet.
Is it actually realistic to be able to create unique content?
Well… Yes. And no.
Yes, you can create a different take on a topic or give different advice to someone else.
But is it really unique?
This is where the no comes in.
You will never know if your content is unique.
You can use every tool to check for duplication as possible. But it isn’t a concrete check.
There are many factors at play, most use Google to check for duplicate content but if the content doesn’t rank it doesn’t mean it doesn’t exist.
Do you truly think your content is unique? Any further tips on creating unique content. Please leave your comments below
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